SEO – Search Engine Optimization has been around for quite some time now with widespread implementation in business entities across industry verticals that have adopted the online approach. The implementation types and the ways of conceptualization are quite well known and are adopted by firms providing professional SEO services. But still, for the uninitiated and the beginners in this arena, we would try to explain one part of the SEO implementation process i.e.: On Page Optimization.With the current brouhaha about Online Website Marketing and Web Promotion the real details that need to be focused on might get a little blurred and indistinct. But here we try to clear the haze and attempt to point out what really matters when you implement SEO for a website. The crux of every on page optimization technique is the content that makes up a website.
Good, unique and relevant content that is written in a search engine friendly manner can in itself be a big boost for the website. Identifying user search patterns and deducing keywords; and incorporating them in the content so the targeted website shows up as a result of the search query entered by the user in the search engines, is a pre-requisite to any SEO implementation. More the relevant & unique content on your website, more the chances are of it figuring higher in the SERPs – Search Engine Result Pages. Once you have ensured that the content is concrete and ready for publishing on the website, you can move ahead to the other aspects of On Page Optimization.
Conceiving relevant page titles that highlight your business name and objectives is another approach that needs to be imbibed into On Page SEO – Search Engine Optimization. Search engines, more often than not, use page titles in their search results and hence constructing a title that is direct, to the point and consisting of keywords can be a wise idea. Also ensuring that every page within a site has a unique title is essential.
URLs Uniform resource locators are another area that needs to be focused on as present day CMS – Content Management Systems add a lot of irrelevant data to the URLs rendering them undecipherable to the search engine bots. Also using static URLs can go a long way towards increasing rankings as dynamic URLs pose serious issues for bots to index the page. Thankfully a number of CMSs these days have add-ons that help construct meaningful URLs.
Meta descriptor tags are a common feature in search engine results and therefore adding unique content to every meta-descriptor tag on every page of the website gives users a better idea about what the website is actually about. Including major service areas or contact details can also be a viable option towards attracting users and thereby, business.
Usage of h2 and h2 header tags increases the chances of higher SERP rankings, as search engines place higher priority on these tags. But overdoing it won’t be the ideal solution, as web-page display aesthetics also need to be taken under consideration. After all, it’s not a just a bot that’s reading your web-site but a human too, which by the way is the primary objective. Extensive usage of JavaScript to structure a website should also be avoided.
Images though may not seem that relevant from the SEO – Search Engine Optimization point of view can actually be leveraged to gain higher rankings. The Alt attribute for images if properly designed can be indexed by Google in correlation to the keywords.
Incorporate these basic tips into your On Page SEO – Search Engine Optimization agenda and you are sure to witness the birth of a successful web marketing entity.
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