Blogging is one facet of the virtual world that has gripped every netizen and provides an apt platform for people to share their knowledge, views, resources etc… SEO – Search Engine Optimization and SMO – Social Media Optimization are strategies of online website marketing and web promotion that are perennially incorporating newer strategies to retain their efficiency in attracting website traffic and discovering business opportunities. Blogs have provided users the ideal outlet for their voices bringing out never seen before tips, tricks, knowledge etc…
Blogs are essentially website content management systems with augmented functionalities likecomments, track backs, RSS feeds etc… embedded within them. They are very similar to websites while also providing users with a level of customization which endears the blogs to them because of the degree of personalization that can be added. From the SEO – Search Engine Optimizationpoint of view, blogs can be instrumental in attracting user traffic and increasing the rank of a website. Regular posting on a blog with content that is unique and interesting can get your website ranked in the search engines. Blogs were initially just vehicles to convey thoughts, ideas and knowledge and inform the world about products and services. But with the changing times, they have evolved into a hybrid entity that also serves other purposes of SEO – Search Engine Optimization and online website marketing.
The increasing frequency of blog posts have caused search engines to sit up and take notice and blogs that stick to their central theme and regularly dish out authentic and interesting information have been given due importance by the search engines. Blogs that take the form of a “Blook” (A book that has individual chapters as posts of a blog) and publish small bits of information that in the end add up to form a cohesive and composite whole constituting voluminous information about a certain topic.
Once a blog enjoys a certain level of credibility with search engines, it can be effectively used to link to other sites, sub-domains and to get deep links crawled by search engines. Blogs have a few areas that can be optimized but with an increasing number of widgets available which can be incorporated into your blog SEO – Search Engine Optimization and SMO – Social Media Optimization can be achieved to a large extent.
The title of a Blog plays a distinct role which along with conveying your purpose also can figure in the search results of search queries. This effectively means that the title of the blog would be indexed and be displayed on SERPs depending on the search queries and keywords used. Though the primary purpose and objective of a blog is to get your message across; coupling that chief aim with online website marketing and web promotion can help you get desired results out of your business venture and achieve your envisioned goals. Create and optimize your blog with SEO – Search Engine Optimization and watch your creativity turn the business tide in your favour.
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